About us

We are Annemiek and Stephany Bulters, mother and daughter, who started LoveLance in 2004.

Our name came about after we started selling on a horse forum, we did this under Stephany's account with the name lovelance. Soon they were called the "rope halters of lovelance", later this became LoveLance Rope Halters.

From hobby to business

Lance was our first horse. We wanted to make a rope halter for him, but came home with a lot of colors of rope. Friends and acquaintances were quickly supplied and then we offered the rest on the horse forum. After a while it could no longer be called a hobby and we started working commercially with our own website.

Our range was largely created after we had to find a different way of dealing with Lance. Lance was a wonderfully sweet horse, but he made it clear when we made mistakes. This taught us to communicate in a way that is honest and clear to horses.

Rope halters, lead ropes, neck ropes and all other items were made for Lance and then added to the website. Meanwhile Lance is no longer alive, he was only 17 years old.
We have learned a lot from him for over 8 years and we now continue this knowledge with our current horses.

Expansion of our range

  • Because we have large stocks of rope in house, it is obvious that we make the lines for our dogs ourselves. For example, lines with carabiner, hunting lines and field lines were made for dogs.


    In early 2012 we added a large assortment of dog leashes to our website.

  • At the end of 2016 we came into contact with Biothane. We soon discovered that we wanted a nicer finish than working with book screws and rivets. An industrial sewing machine was purchased and after much practice and testing the first Biothane Sidepulls came into our range in 2018.

  • Our collection of leather bitless bridles was created for our PRE mare Ruperta.
    For her I was looking for a sidepull that had a good fit and was stable. A bridle designed with her preference in mind, in addition this bridle should not look out of place in the dressage ring and so in 2019 a collection of bridles was added that we are very proud of.

The common thread

It is clear, LoveLance was created by the love for (our) animals. We strive for a harmonious cooperation between humans and animals and we hope that our entire range will inspire and especially contribute to conscious and positive communication between humans and animals.